Sister Sparrow Website Upgrade Proposal

by Seedling Online, Internet solutions since 1995.

Overview

This document details Billing, Goals, Milestones, Site Map, Data Model and Open Questions related to your website upgrade.

Billing

  • All work is billed at $75/hour
  • When this proposal accurately describes the Project, we will sign a contract based on the contents
  • The Project is made up of Milestones. Each Milestone is estimated with a range of billable hours prior to starting work
  • Third-party fees for which client is responsible, such as hosting and software licenses, will be detailed before begining a milestone
  • When work on this Project starts, 50% of the low end of the estimate is due
  • If the upper end of the estimate is approached at any time during the course of work on the Project, we will communicate and agree on the way forward
  • When the Project is published on the internet, the remaining balance is due
  • If the contracting business entity has a presence in Texas, 8.25% sales tax will be collected for website development services

Project Goals

  • Upgrade website with standards compliant techniques which embrace best practices in Search Engine Optimization, Navigation, Findability and Social Networking
  • Provide an administrative interface for maintaining the website
  • Improve Google results (current home page rank: 2)
  • Redesign look-and-feel and layout with a focus toward a positive and aesthetically consistent user experience
  • Migrate website & Tumblr blog to Wordpress hosted by Prodigous Design
  • Blog with support for Google Maps and Social Networks
  • Facebook : per-page and per-blog-post like buttons, profile page links, 'Like Box' activity stream plugin
  • Twitter : per-blog-post re-tweet buttons, profile page links, 'Tweet Stream' plugin
  • Google+ : per-blog post '+' buttons
  • ArtistData : show listing plugins, RSS feeds
  • Sales: promote iTunes, Amazon and Bandcamp purchasing options
  • Setup Google Analytics and Google Webmaster Tools accounts
  • Minimize use of Flash, and where posible provide alternatives and make website degrade gracefully on devices that don't support Flash.

Project Milestones

  1. Design

    • Create a Wordpress Theme based on an agreed upon new look-and-feel and site architecture.
    • Estimate: 5-10 hours = $325 - $750
  2. Development

    • Write a Wordpress Plugin to provide any agreed upon custom functionality.
    • Implement page layouts
    • Setup contact forms
    • Setup Google Maps interface
    • Setup Photos, Slideshows, Videos
    • Setup Social Networking features
    • Setup Administrative interfaces
    • Estimate: 10-15 hours = $750 - $1,125
  3. Publication

    • Setup hosting account
    • Setup Google Analytics & Google Webmaster Tools
    • Migrate Tumblr blog posts
    • Test new system
    • Turn new system on
    • Turn old system off
    • Estimate: 3-5 hours = $225 - $375
  4. Training & Support

    Phone and e-mail based training and support
    • Wordpress Basics
    • Blog Posting and Maintenance
    • Google Analytics
    • Google Webmaster Tools
    • Social Networking Options
    • Estimate: 1-3 hours = $75 - $225

Site Map

This represents the main navigation tree for the site.
  • Home
  • About: band bio, individual photos & bios, press
  • Shows: Full-size Artistdata embed
  • Music: album/discography details
  • Blog: WordPress
  • Photos: Flickr gallery feed
  • Videos: YouTube gallery
  • Store => forwards to store.sistersparrow.com
  • Contact

Open Questions

  • Are you interested in a custom theme for smart phones?
  • Are you interested in and/or OK with providing HTML5 streaming of audio tracks to non-Flash devices?

Schedule of Fees

Hours Min Max
Milestone 1 : Design 5-10 $375 $750
Milestone 2 : Development 10-15 $750 $1,125
Milestone 3 : Publication 3-5 $225 $375
Milestone 4 : Training & Support 1-3 $75 $225
Development Totals 19-33 $1,425 $2,475
Monthly Maintenance 0-2 $0 $150